On-page SEO (otherwise called “on site” SEO) means optimizing diverse parts of your site that influence your web search engine rankings. It is the things that you have control over and the stuff that you can change on your website.

On-page SEO looks at the Content of your website as well as its structure. On-page optimization also consists of the overall User Experience(UX) as well. It also includes technical aspects like site speed, structured markup, mobile compatibility, etc.

The main goal here is to optimize your website and improve its visibility on various search engines like Google, ASK, Yahoo, Bing, etc.

Off-page SEO principally focuses on expanding the authority of your website/ domain through the act of getting links from other websites.

The greatest off-page SEO factor is the number and nature of backlinks to your site.